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Is it time to say goodbye? |
And here’s the best part of online shopping. No sore shoulders from carrying bags through the mall. No standing in long lines. No cruising for a parking spot isle after isle. Nope. Just push a few buttons, and in a few short days, they’ll be a soft knock on the door and brown paper packages tied up in string were on the porch.
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Really? Be part of this? |
Give me a reason!
Let’s go back
to black Friday. Tell my why after cooking Thanksgiving dinner for 20 people,
cleaning up, taking everything back out for late night Turkey sandwiches,
cleaning up, and finally going to bed at 11:00 p.m., I should get up
four hours later and stand out in the freezing cold just to get a good deal!
This year, most "blow-out" black Friday deals were also available online…at
the same times.
On my
Christmas list to purchase this year was a Kitchen Aid blender for my son and
his girl. Target offered it at $100 off regular price at 5:00 a.m. on black
Friday. Now, as most of you who cook know, this is a very heavy blender. Just
lifting it from the cart and into the car was more than I wanted to think
about. So, while some people stood outside in line huddled under blankets, I got
up at 4:45, fixed a steaming cup of hot coffee, stretched, scratched, emptied
the dishwasher, lit the fireplace, sat down and bought it! Free delivery was
included. Why would I not do that?
Is
it hurting the brick and mortar stores? It has to be. “Physical stores need to
focus on delivering an experience that customers cannot find on the Web”,
Caruso said. “What's more, physical stores cannot only consider themselves to
be in the retail industry, but need to embrace the hospitality industry as
well.” Let’s explain this to the young man who waited on me in a famous chain
store while wearing a hoodie and sunglasses. When I suggested it wasn’t a good
look behind the register, he suggested I get in another line. My dining room is
much friendlier.
Give me a reason!
I don’t
always shop online. And I do enjoy strolling through the mall with a friend, stopping to have lunch. Maybe even doing a little impulse buying. But when shopping is my main focus, my mission, such as it is at Christmastime,
why would I fight the crowds, the weather, and the traffic when I can get
everything I want, at the same price, delivered to my door?
I’ll even admit it worries me. I don’t want to see empty buildings complete with tumbleweeds. Just give me a reason to leave the warmth and security of my home to shop. Maybe Mr. Caruso is right. It's time for shopping centers to reinvent themselves. It just may have to start with better customer service. Better pay for those who provide it. Maybe mature, experienced sales clerks could coax me back in into the stores. Maybe, just maybe, someone who said "Thanks for shopping here" and meant it, would make me want to save their jobs. That you can't find on the internet.
Even my local grocery store offers complete online shopping stocked with virtual isles where you select your items and employees gather them up and deliver the complete order to your house. I haven't gone there yet, but judging by the amount of employees dressed in the black "shop at home" Tee shirts, a lot of people have.
Laptop shopping is just too easy not to do and it has put us all at retail crossroads. I don't have any answers so I will leave it to the Rick Caruso's of the world to figure it all out. But right now, I'm doing most of my shopping online and all I can say is give me a reason not to!
I’ll even admit it worries me. I don’t want to see empty buildings complete with tumbleweeds. Just give me a reason to leave the warmth and security of my home to shop. Maybe Mr. Caruso is right. It's time for shopping centers to reinvent themselves. It just may have to start with better customer service. Better pay for those who provide it. Maybe mature, experienced sales clerks could coax me back in into the stores. Maybe, just maybe, someone who said "Thanks for shopping here" and meant it, would make me want to save their jobs. That you can't find on the internet.
Even my local grocery store offers complete online shopping stocked with virtual isles where you select your items and employees gather them up and deliver the complete order to your house. I haven't gone there yet, but judging by the amount of employees dressed in the black "shop at home" Tee shirts, a lot of people have.
Laptop shopping is just too easy not to do and it has put us all at retail crossroads. I don't have any answers so I will leave it to the Rick Caruso's of the world to figure it all out. But right now, I'm doing most of my shopping online and all I can say is give me a reason not to!